Profi Online Research

Profi Online Research™ is the first Russian company specializing in high-level execution and analysis of online market surveys.

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We are always ready to cooperate with press representatives and will be glad to provide interesting materials for publishing and comments on our open surveys. We are also ready to discuss special surveys for analytical articles.

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27 October 2009
The Russians turn to cheap non-food products because of the crisis

Comparative analysis of the I and the III quarters showed that consumers are not ready to give up buying familiar brands of non-food products in favor of more cheap brands. But financial crisis has made them look for goods of their favorite brands in cheaper stores But several product categories can be named that Russians are not ready to cut expenses on. Including medicines and hygiene products in first term. Almost half of the respondents are not ready to economize on their health and on health of their relatives.

DOC (371 Kb) (rus)
PDF (291 Kb) (rus)

20 October 2009
The Russians are ready to pay more for caviar and alcohol during the crisis

Experts have identified main reasons that can influence consumer’s decision to buy products of more expensive brands. For example, 62% of consumers can pay more for alcohol drinks and 48% for caviar preparing for a holiday. The survey has proven that Russians are not ready to economize on their children and relatives. They are ready to spent more money on buying more prestigious and expensive brands of baby food (74%), fruits (49%), sweets (41%), dairy products (41%) and beverages (40%)

DOC (141 Kb) (rus)
PDF (150 Kb) (rus)

13 October 2009
The change in consumer behavior in regard to economization on food products: comparative analysis of 1Q09 and 3Q09

Comparative data analysis of the I and the III quarters 2009 of regular survey “The change of motivation and consumer behavior in crisis” showed that two basic models of consumer behavior have formed. And they reflect people’s reaction on crisis.

Thus, almost half of the respondents (41% in IQ and 45% in IIIQ) pointed that the most popular way of economizing is a search of stores with lower prices. The second way - reduction of frequency and volume of some categories of purchases (35% - IQ, 30% -IIIQ)

DOC (384 Kb) (rus)
PDF (231 Kb) (rus)

1 October 2009
Survey of car owners target audience

The results of a survey of car owners: has the crisis influenced intentions of Russian people to change cars? What are the key-factors in selection of a car? What sources people turn to and how they usually buy cars. Despite the financial crisis more than 1/3 of respondents intend to change a car in a one or two year time. And about a quarter of respondents plan to do so in shorter terms - from 6 months to 1 year.

PDF (492 Kb) (rus)

22 September 2009
Cash credit in crisis

Results of the survey “Monitoring of retail market. Banks” (second quarter of 2009) have shown that Such bank product as cash credit remains popular among respondents despite financial crisis. About ¼ of respondents pointed, they take cash credit for the following purposes: to make repairs in apartments, villas e t.c. About 1/5 of respondents pointed that they need extra cash to buy a car. It’s notable that in second quarter of 2009 the number of the “willing” slightly decreased. If previously 19% of respondents took cash credit to buy a car the situation changed by the end of 2008 and the rate was slightly higher - 21%. Household appliances are also among the top three reasons that predispose Russians to turn to cash credit.

DOC (217 Kb) (rus)
PDF (158 Kb) (rus)

15 September 2009
Half of Russians give bribes

Our company has found Russian’s attitude to corruption: how often do russian people take or offer bribes? Under what conditions are they ready to give up such practice, are they afraid to be cought red-handed? It turned out that 60% of 1000 respondents have had an experienece in dealing with corruption, moreover such cases were not unique. It’s worth mentioning that many respondents pointed that they are ready to give up bribing if there are alternative methods , more “honest” ways to get what they want. But 14% and 12% respectively pointed that they won’t give up such practice under any conditions, as they believe all problems are solved much faster and easier with the help of corruption.

DOC (205 Kb) (rus)
PDF (171 Kb) (rus)

8 September 2009
Retail banking in Russia (results of the first half 2009)

Analisys of the situation in bank sector by the mid of the 2009 has shown high degree of awareness of respondents about banks. More than half of the respondents remembered names of not less than 10 organizations. Top five leaders among group “prompted brand awareness” are “Sberbank”, “VTB” – these names a known by practically every respondent, “Russky standart”, “Alfa - bank”, “Reiffeisen” If by the end of 2008 the majority of respondents paid attention to such characteristics as “reliability”, long period of presence on the market, and low tariffs for services, the results of 1 half of the 2009 showed that respondents started to pay more attention to such points as internet-banking, convenient time of work, abscenece of queues and certainly high percent rates that become more important during the crisis.

DOC (271 Kb) (rus)
PDF (193 Kb) (rus)

1 September 2009
Рейтинг популярности российских чиновников среди населения

Компания Profi Online Research решила выяснить, как относятся наши соотечественники к известным политическим, экономическим и общественным деятелям России, которые вершат судьбы миллионов российских граждан. Для этого были выбраны 10 наиболее известных представителей власти, имена которых не сходят с газетных полос и новостных эфиров. Участникам исследования было предложено оценить каждого из них по уровню вклада, который он сделал, чтобы помочь России выйти из кризиса.

DOC (296 Kb) (rus)
PDF (198 Kb) (rus)

25 August 2009
Credit card usage (comparative analysis for period 2008-2009)

The survey of credit card usage in Russia showed that less than 1/3 of respondents are card holders. Less than 1/4 plan to use the service in next 6 months. Received data shows that in most cases bank clients don’t hurry to obtain credit cards. And those, who already have them are more likely to reject such service. Thus by the end of the fourth quarter 22% of respondents planned to continue to use credit services in next 6 months. In second quarter the number didn’t change signficantly and now is 24%.

DOC (153 Kb) (rus)
PDF (147 Kb) (rus)

4 August 2009
Deposits in crisis

Based on data, received in course of syndicated research “Monitoring of retail market. Banks”. The experts analyzed consumers’ attitude to deposits: their interests and motivation to open deposits during financial crisis. Most of the respondents pointed that they prefer replenishable deposits. Percent capitalization also plays a significant role while choosing. More than half of respondents have deposits that are characterized by these two factors. Around 1/3 of respondents pointed that have saving accounts that they can use during whole period of time with deposits.

DOC (194 Kb) (rus)
PDF (178 Kb) (rus)

21 July 2009
How do Russians rest and travel?

In the midst of summer holidays experts of the company focused out how Russians prefer to travel: What tourist agencies they prefer, what tours they prefer, where they usually stay in during the holiday. The survey have demonstrated high awareness of the respondents about tour operators, that operate on Russian market. That indicates, at least, interest , people take in travelling and leisure, that can be obtained through such organizations. It was also pointed out that the vast majority of citizens prefer democratic type of rest, that implies optimal ratio of price and service – such people are content with three star hotels. 26% are ready to visit places of lower class (2* hotels, hostels). Only 4% of respondents pointed, that they can accept only hotels of high class with a decent level of service.

DOC (191 Kb) (rus)
PDF (161 Kb) (rus)

30 June 2009
Closure of gambling business “to” and “fro”?

Our company has figured out how the new law on closure of gambling business influenced the mood of Russian people. It turned out. That almost half of the respondents (43%) noted that used services of gambling over the past six months (starting with casino, ending with slots, lottery and different types of virtual gambling). But despite high level of demand on such services, the majority of respondents (almost ¾) endorsed the idea of the authorities and appraised the idea of closure of gambling business. For comparison, only 1/5 of the respondents didn’t approve of the idea.

DOC (94 Kb) (rus)
PDF (136 Kb) (rus)

2 June 2009
Most of Russian youngsters eat chocolate only to satisfy their hunger

The study showed that young people that took part in the survey are well informed about different chocolate brands, present on Russian market. Most respondents cannot do without chocolate : 59% of the respondents noted that they eat chocolate bars not rarer than once a week, and 21% use it daily. What qualities should a chocolate bar have to attract attention of the young Russians and to persuade them to buy it? The results of the survey showed that chocolate must have favorite flavor (this was pointed by more than half of the respondents -58%). Almost the same number pointed that the main function of a chocolate bar is to satisfy hunger.

DOC (168 Kb) (rus)
PDF (156 Kb) (rus)

26 May 2009
What cigarettes prefer Russians?

A study of Russian’s preferences in cigarette brands (present on Russian market) has shown that 1/3 of 1500 respondents do not smoke (38%). Almost half of the smokers smoke from 10 to 20 cigarettes a day. And a third pointed that they can take up to 10 cigarettes a day. Most popular brands are : «Winston», «Parliament» and «Kent». The second place is awarded to «Vogue» and «Marlboro». Then followed «L&M», «Muratti» and «Russky stil».

DOC (156 Kb) (rus)
PDF (130 Kb) (rus)

19 May 2009
Russian rich men brought money to the banks in crisis

The experts have estimated how the crisis influenced rich Russians with monthly income of up to 5 000 Euros and above. What do these people take up to protect themselves from possible financial losses caused by the crisis? What do they economize on? And on what do they continue to spare money? Only 10% of respondents indicated that haven’t taken any action to preserve their financial status. Almost half of the respondents indicated that converted money to foreign currency. And about a third ordered deposits under favorable interest rates. Beside ways of preserving savings, the well off are trying to find ways to reduce cost. The first thing done by the half of the respondents was elimination of unnecessary costs. 41% indicated that try to economize, by substituting expensive goods with cheaper, more democratic variants (we take into account collectable alcohol. Cigars e t.c.)

DOC (162 Kb) (rus)
PDF (144 Kb) (rus)

12 May 2009
Russians are not afraid of H1N1

The international community has raised the alarm about the unknown H1N1 virus, that claimed lives of dozens of people. Our company found out what is Russians’ attitude to the imminent danger posed by new threat. It turned out, that despite the fact that most news programs and magazines are full of such information, not more than half of the respondents are aware of the existence of such a virus (57%). 24% pointed that heard some vague information but cannot remember what exactly. About 1/5 of the participants remain completely anaware of what is happening.

DOC (112 Kb) (rus)
PDF (120 Kb) (rus)

28 April 2009
More than half of the Russians drink beer weekly

More than half of the participants of the survey are have their brand beer preferences. They have 2 or 3 favorite brands. And there’s also a large proportion of those who stick to one and the same brand (about 1/3 of the respondents). There is 8% of novators ready to taste new beer brands. During the survey respondents identified several factors that influence their decision to buy particular brand of beer. It turned out that the most important factor is the taste of the product. Next important factor - availability of brand at certain price and a convenient open-up bottle. The third factor is whether the beer can satisfy thirst and such factors as ability to lift spirits and brand name.

DOC (157 Kb) (rus)
PDF (175 Kb) (rus)

21 April 2009
How did the crisis influence the Russians’ need for credit

It turned out that the most popular case of taking credits among respondents is emergency needs (46%) such as clothes, food and medicine. Around 30% turn to banks to change loan parameters for example, to pay off the expiring loan. The third place is taking credit on buying or repairing a car, that makes up about 26% from all requests. Despite financial crisis about 77% of respondents do not exclude the possibility of taking a loan in case of a need. Nonetheless, half of them is ready to take loans only on most necessary needs – food, clothes, medical treatment, utility payments. And almost ¼ of Russians do not consider such a variant as a solution to their problems.

DOC (200 Kb) (rus)
PDF (198 Kb) (rus)

11 March 2009
Research on detergents and cleaning products for home care and clothing

A study of preferences among Russian women on washing powders and other cleaning and facilities used in households. It turned out that the most important factor while choosing a detergent or cleaning facility women pay attention to is its cost (35%) and the quality of cleaning (33%)/ Such characteristics as presence of hazardous substances (eg chlorine) and degree of skin damage are not so important and only 18% of women are concerned with that. A brand name is much more important and 31% of respondents pay attention to this factor.

DOC (176 Kb) (rus)
PDF (148 Kb) (rus)

5 March 2009
Изменения в поведении и мотивации потребителей во время кризиса

Исследование проводилось методами интервьюирования экспертов и проведения online опросов потребителей. Были проанализированы перемены, произошедшие у респондентов по отношению к следующим продуктам: продукты питания, непродовольственные товары и услуги.

PPT (13745 Kb) (rus)

26 February 2009
Russian attitude to medical goods

The results of the survey devoted to Russians attitude to medical goods (condoms, hygiene products, toothpaste e t. c.) and to main methods of prevention and protection from sexually transmitted infections. It was found out that people pay less attention to buying medical products than to medicine. More than half of the respondents (51%) buy hygiene products, condoms, toothpaste e t. c. in supermarkets and other retail outlets while making other purchases. Only 13% of respondents purposefully visit stores to buy these goods.

DOC (200 Kb) (rus)
PDF (178 Kb) (rus)


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